Indicina SolutionsCorporate identity

Indicina Solutions is a company providing various IT services like websites creation, IT project management, entreprise classe digital solutions.

brandmark | lettermark

Indicina Solutions brandmark
Indicina Solutions brandmark on versions

The brandmark contains several concepts.

The main idea is a knot pointing at the importance of a long lasting and robust relationship between the company and its clients. The knot shape is also two stylized persons placing human dimension at the heart of the company’s culture.

Strong geometric shapes with hard corners reflect the sturdiness of solutions and services the company provides. Symmetry stresses the professionalism and the analytical approach the company embraces on each project it works on.

Indicina Solutions brandmark stylized bodies animation

The brandmark is also the brand lettermark turning the knot into the company’s initials, reinforcing the symmetry concept by displaying two entwined Is and Ss. One of the Ss is made of negative space to emphasize that the company delivers elaborated solutions one didn’t think about.

Indicina Solutions lettermark animation

Finally, it uses a kind of labyrinth pattern with entrance and exit to imply this company helps its clients to find a way through issues and problems they encounter.

Indicina Solutions brandmark labyrinth animation

wordmark

Indicina Solutions Wordmark

The wordmark echoes the brandmark’s structure.

Indicina lettering is in bold capitals to mirror the brandmark’s strong geometric shapes and to emphasize the value of sturdiness.

Solutions lettering is in regular capitals to mimic the negative S shape nested in the brandmark and to stress the precision of the solutions that the company provides.

combination mark

Indicina Solutions combination mark
Indicina Solutions combination mark versions

logo color guide

WORDMARK

#365099

54 80 153

94 71 2 0

BRANDMARK

#F97600

249 118 0

O 65 91 0

BACKGROUND 1

#FFFFFF

255 255 255

BACKGROUND 2

#FCEADE

252 234 222

WORDMARK

#FFFFFF

255 255 255

BRANDMARK

#365099

54 80 153

94 71 2 0

BACKGROUND

#365099

54 80 153

94 71 2 0

COMBINATION MARK

#FFFFFF

255 255 255

BACKGROUND

LOW LUMINOSITY

HIGH STATURATION

COMBINATION MARK

#000000

0 0 0

RICH BLACK

BACKGROUND

HIGH LUMINOSITY

LOW STATURATION